Our Team
Per Aquum Resort Collection
Marc Reader
Group Director – Projects & Resort Openings
A dynamic and enthusiastic individual, Marc joined Per Aquum in February 2007 as Resort Manager and was quickly promoted to General Manager. He has over 27 years of hospitality industry experience to his name. An Australian national, Marc began his career as a chef, working his way through some of Australia's top restaurants. In 1985, he went solo and opened his own restaurant, Haskins Garden Restaurant, which went on to be one of Perth's most celebrated restaurants.
After 10 years of running Haskins, Marc moved to the UK, before returning to his home country as Director of Food & Beverage at Georges. Following this, he took up the position of Executive General Manager at The Mansion Hotel at Werribee Park. During his tenure, The Mansion Hotel was awarded Australia's finest independent and most acclaimed boutique hotel brand in Australia, as well as earning a coveted spot in Conde Nast Traveler's "2002 Top 20 Stays". At Huvafen Fushi, Marc injects a breath of fresh air, an enthusiastic personality and a passion to enhance the already strong foundation of Huvafen Fushi.
mreader@peraquum.com
Per Aquum
Residences
Per Aquum
Spa Collection
Per Aquum
Business Development
Mark Carson
Group Director of Marketing & Communications
Mark started with Per Aquum in May 2006 and under his direction the brand has achieved unprecedented growth and recognition worldwide. As Group Director of Marketing & Communications, Mark reports directly to the CEO and ensures that the brand strategies in place support the long term success of each of the business units. His key responsibilities within the role include marketing and communication activities, with focus on luxury brand
alliances and the presence of Per Aquum's corporate identity in every aspect of business, creating worldwide recognition. One of his key achievements so far has been the conception and launch of the Per Aquum Magazine - Pure, a glossy publication tailored for the independent like minded traveller.
Mark is a strong team leader with a high degree of self motivation and initiative. With the use of his exceptional knowledge and insight into luxury brands in fashion, travel, cars and jewellery, and his strong communication skills, Mark sets Per Aquum apart as a company that offers its guests an individual, creative experience that makes a difference.
Mark's previous postings include International Publishing Director with the prestigious Quintessentially magazine, where he was responsible for establishing the team and for its successful launch. Prior to that, Mark has held several senior publishing and consultancy roles in various prominent publications such as American Express Centurion/Platinum magazines, Condé Nast Traveller, House & Garden and GQ magazines.
mark@peraquum.com
Stacey Dean
Group Public Relations Manager
Stacey's role involves all public relations activities for Per Aquum. As Group Public Relations Manager she is responsible for ensuring targeted media coverage for both the company and each individual resort, spa and residence. Her role encompasses the effective management of eight Public Relations Consultants based in United Kingdom, France, Germany, Australia, United States, U.A.E, Italy and Russia and ensures each consultancy delivers the very best in
targeted media features. She is also responsible for forging new alliances with key publications in emerging destinations such as Japan, Korea, Middle East and Asia as appropriate for each property. Stacey has been instrumental in maintaining consistent relationships with leading associations such as Small Luxury Hotels of the World and Quintessentially and she has played a crucial role in establishing the reputation of the company on the international luxury travel scene.
stacey@peraquum.com
Per Aquum
Human Resources
Per Aquum
Finance
Bob Teague
Asset & Profit Strategist
In charge of Per Aquum's asset and profit management, Bob's role is to maximise profitability and capital values through regular analytical reviews with particular emphasis on revenues and expenditure. Each property is benchmarked through the use of key performance indicators to identify and replicate best practice, thereby driving Per Aquum
profitability and maximising returns for investors. Bob has over 30 years experience in the hotel industry, having held senior hotel asset management positions for over 20 years. This experience includes establishing and heading, for over 10 years, the hotel division of Thakral Holdings Limited, one of Australia's largest and most reputable hotel companies.
Bob is a Fellow of the Institute of Chartered Accountants of England and Wales and of the Institute of Chartered Accountants in Australia.
bob@peraquum.com
Per Aquum
Project Development
Per Aquum
Project Management
Anil Fernando
Regional Engineer
As Regional Engineer, Anil oversees the engineering of all Per Aquum properties to ensure the smooth running of the company. Sri Lankan born, Anil gained his experience from working in a range of top international resorts including Al Ain Hilton UAE and Colombo Hilton in Sri Lanka. Anil is a graduate of German Technical Training Institute in Sri Lanka and majored in Electro Mechanical and Air Conditioning. He is also a member of Institute of Plant Engineers UK, a member of the Engineering Council UK and a member of ASHRA - American Society of Heat, Refrigeration and Air conditioning.
anil@peraquum.com
External Agencies
Per Aquum UK Sales Office
Headed by Lisa Darchambaud, the Per Aquum UK sales office focuses on working with tour operators, third parties and brand alliances in the UK to promote all Per Aquum properties.
Contact lisa.darchambaud@virgin.net
Tel: + 44 (0) 7802581377
Bacall Associates - United Kingdom and Ireland
Bacall Associates was established in 1994 with the aim of introducing a fresh and dynamic approach to public relations. The company's philosophy dispenses with the "airs and graces" all too frequently associated with public relations and introduces a down-to-earth, positive and creative approach that is more conducive to successful
relationships with clients and media alike. With a proactive style, they place great emphasis on the need to convert publicity into effective bottom line results by employing concepts with a strong marketing edge. As a small agency, we have found them to be able to maintain close personal contact, which enables them to gain better insight into Per
Aquum's services and products and promote the Per Aquum difference to the UK market. Other clients Bacall represent include the exclusive health spa in Thailand Chiva-Som, the new luxurious spa resort in Cyprus, Thalassa Spa, Le Pleta Hotel & Spa in Spain, Tongsai Bay, an idyllic resort set in tropical gardens over looking the coastline of Koh Samui, Airline Newtork and Gold Medal Travel.
Expression PR - France and Belgium
Catherine Couplan, Managing Director of Expression PR, began working in the field of communications in 1985 as a contributor to the French national daily, Le Monde. She then embarked on a public relations career in the UK and continental Europe, working for Hill and Knowleton and Burson Marsteller, serving a range of international clients. Her areas of expertise became retail, corporate and luxury products and services before finally concentrating on luxury travel. Catherine is now based in Brussels and works closely with Bacall Associates to provide public relations and marketing communications for Per Aquum in the French and Belgian markets. Other clients include Chiva-Som and Conrad Hotels worldwide.
d'Events - U.A.E
d'Events is a corporate communications company specializing in PR and Event Management. A young, vibrant, fresh-thinking company with a passion for creating innovative and effective communication strategies. d'Events delivers comprehensive communication solutions that utilise its extensive event management, marketing and public relations expertise. d'Events mission is to effectively manage its clients public perception and identify creative face-to-face activities that can best communicate their individual brand values and objectives. To ensure specialisation within particular disciplines, d'Events capabilities are divided into six key areas; Corporate, Media, Sports, Entertainment and Exhibitions and Conferences. Their approach is simple; they take strategic marketing and business goals and build them into a communications programme or event that delivers tangible results. d'Events believe that corporate communications, entertainment and events play a vital role in developing and maintaining client and internal company relations, and these platforms encourage new contacts and business as well as re-affirming existing key relationships.
Sue Marsh, Ink Pty Limited - Australia
In 1989 Sue established Sue Marsh Ink Pty Limited, a marketing and communications consultancy for the luxury tourism and leisure industries. Sue is a past winner of the Australian Society of Travel Writers Excellence in Communication Award and past president of the Sydney SKAL Club. Sue's media contacts and knowledge of the Australian and New Zealand media, particularly the luxury and lifestyle editors and titles, ensures Per Aquum Resorts & Spas receive significant targeted editorial coverage. Sue's client list reads like a Who's Who of the luxury travel industry and reflects the company's professional standing in the market place. Clients include The Peninsula Hotels, Cunard Line, Seabourn Cruise Line, Switzerland Tourism and Jean-Michel Cousteau Resort Fiji.
Suzanne Snart Public Relations - United States of America
Suzanne Snart Public Relations was established in 1994 as a boutiquestyle firm with the focus on luxury hotels not exceeding 150 rooms that fit the niche market. As a company they work on a format that is both "high tech" and "high touch" to ensure an individual focus on each property thereby maximising media coverage and ultimately sales. Other clients include Malliouhana Hotel & Spa Anguilla, Thalassa Hotel Cyprus, Hotel San Regis Paris, The Ritz London, Shinta Mani Cambodia, Villa Antea Florence and Hotel Littre Paris.
Action PR Group - Russia
Action PR Group is the premier communications agency in the regions it covers, and has set the pace since it was established over 30 years ago. The company's reach extends through three continents, Europe, Asia and Africa, with a repertoire covering Public Relations, Event Management, Brand and Product Launches, Crisis Management, Internal Communications, Community Relationships and Sponsorships, Corporate Videos, and Publishing. Action's abilities in all its specializations have enabled them to successfully establish client corporate reputations, products and services in complex and culturally diverse markets. They currently cover 30 countries and their expertise in every area of communications has developed into a winning formula featuring a multi-cultural, multi-disciplined approach, which is vital to transcend national boundaries.
Keen Media
A creative agency designing for hotels, spas and other clients throughout Asia, Europe and North America, Keen Media was
established in 1997 by David Keen in Bangkok, Thailand. Currently the company comprises a team of over 80 people from various nationalities and recently opened a division based in London. Known for eye-catching print and digital concepts, Keen works to distil each client's identity into a strong graphic mood that represents the core of the brand. Keen
are responsible for creating the hugely successful visual identities for Per Aquum and its individual business units. |